Your Brand's Expertise - Captured and Scaled
We transform in-store sales consistency by modeling the soft skills and precise knowledge of your most effective client advisors.
Measurable
Performance
Uplift
Cognitive
AI
for
Judgement
and
Tone
Trained
on
your
Best
People
For brands where product knowledge, brand voice, and human judgment define the experience.
Discover how our AI can elevate every associate, interaction, and client experience.
Expert Replication
We model your top associates - their tone, discovery questions, decision-making, and brand intuition - into a cognitive AI trained specifically on your brand.
One Brand Brain
A single, governed source of product, heritage, and selling knowledge - always current, always on-brand, and accessible across training, selling, and virtual conversations.
At-Scale Selling Support
Power personalized AI Sales Coaching, Virtual Showrooms, and remote client conversations consistently.
Transform brand expertise into confident selling with SartorIQ's Cognitive AI
Experience the future of sales enablement, shaped by your brand’s best people
What's different about SartorIQ
This is not generic AI
SartorIQ is trained on your brand, not the internet.
* Your tone, not a chatbot voice
* Your judgment, not scripted prompts
* Your standards, not generic best practices
The result: AI that feels like your best associate, not a tool your teams have to translate.
Built for brands that care about control
* Brand-approved knowledge workflows
* Role-based access and permissions
* Clear governance over what the AI can and cannot say
* Secure handling of proprietary product and training content
Built for real retail moments
* New collection and seasonal launch readiness
* Associate onboarding and ramp-up
* Product storytelling and craftsmanship education
* Clienteling and relationship-driven selling
* Handling objections and trade-ups
Insights, Innovations, and Industry Trends: Explore Our Blog
Dive into a wealth of knowledge with our blog, where we share the latest insights, groundbreaking innovations, and emerging industry trends in AI-powered sales enablement.
FAQ
What exactly is SartorIQ?
SartorIQ (pronounced as a single word, like “sartoric”, not “Sartor I Q”) is a cognitive AI platform for luxury and specialty brands.
We replicate your top experts - their tone, expertise, judgment, knowledge, and selling style - and transform that captured expertise into a single brand brain.
That brand brain can:
* Train every associate through interactive, conversational learning.
* Power on-demand, natural-language product knowledge for store, archives, e-commerce, and clienteling teams.
* Support virtual showroom and market appointments with consistent, high-level storytellingIn short: we scale the human excellence that makes your brand unique across all your teams and channels.
Where does SartorIQ’s technology come from, and who’s behind it?
SartorIQ builds on the latest research in generative agents and cognitive AI - systems that can model real people’s thinking patterns, language, and decisions with strong empirical accuracy. Academic work in this field has shown that agents trained from structured interviews can closely mirror human responses and behavior at scale.
We adapt those methods to a brand-safe, fully consented retail context:
* Capturing your experts’ knowledge, tone, and judgment through curated sessions.
* Encoding that into cognitive AI agents focused on training, product knowledge, and selling conversations.
* Operating completely under your brand’s control, with clear guardrails, governance, and update cycles.
Our team combines deep experience in AI research with backgrounds in retail and technology.
How will this work for my brand in practice?
We design SartorIQ around your existing ecosystem - your people, your tools, your rituals. Typically, the journey looks like this:
Identify your experts - creative director, top client advisor, archivist, or a blend.
Capture their expertise - through structured interviews, role-plays, deck walk-throughs, and real selling scenarios.
Build your brand brain - a cognitive AI model tuned to your house codes, terminology, and selling style.
Deploy digital experts where they matter most: in associate training, in-store tools, clienteling apps, virtual showroom platforms, or internal portals.
Continuously refine with seasonal updates, new collection narratives, and performance data.
For your teams, everything feels like a natural extension of the brand: “Learn with…” a named expert, ask questions in their own words, get answers in your brand’s voice.
Who can SartorIQ replicate?
Anyone who truly embodies your brand’s DNA:
Creative or Artistic Director
Head of Training or Academy leads
Senior stylist or master tailor
Flagship store director or legendary client advisor
Heritage or archive specialists
Brand ambassador
We can model a digital expert on a single individual, or blend several experts into one composite persona: for example, the storytelling of your creative director, the pedagogical clarity of your head of training, and the selling finesse of your top associate.
How much control do we have over brand tone, content, and decision-making?
Complete control. You define:
Which experts are captured and what topics they cover
The tone of voice, vocabulary, and “red lines” the AI must respect
The knowledge sources it can and cannot use
Guardrails around sensitive topics, pricing policies, and escalation paths
We work with your brand, legal, and training teams to design a governance framework so your brand brain behaves exactly as you expect, and only within the boundaries you set.
Still have a questions?
Our team is ready to provide the answers and support you need. Connect with us today, and let’s find the solutions you’re looking for
See SartorIQ in action
A private walkthrough tailored to your brand, your teams, and your selling realities.
